Seven Ways to Boost Employee Morale


Do your employees drag themselves into work? Is office laughter a vague memory? Your employees’ morale may need a boost.

After all, low morale can lead to poor cooperation, low productivity and increased turnover — and ultimately hinder a business from reaching its goals.

Since employee morale can quickly build or break a company’s success, effective leaders often keep a close eye on it and enlist simple and creative approaches to strengthen it. Here a few tactics to think about adapting for your business:

1. Keep employees feeling their work is more than just a job.
Everyone wants to feel that his or her work has a higher purpose. Sometimes, though, that purpose gets lost in the day-to-day grind. One of the key ways is  show them the value of their work. Circulated by email, the real-life stories come from grateful job seekers who recently landed a new job through the company’s website.

2. Take time to creatively celebrate accomplishments.
It’s natural to focus on what’s ahead rather than reflect on how much has been achieved. Taking time to reflect, though, helps employees appreciate how much they have done.

3. Grant time off to employees to pursue projects they are passionate about.
Personal projects can provide an energizing break from regular responsibilities and can serve as a source of innovation for a company.  All  employees can work on anything that excites them — as long as it is somewhat related to  products or processes, can be completed in the allotted time, and is fun. Then a each participants show off the results of their projects. From these ideas,  adopt more than a dozen projects, ranging from product upgrades to process improvements.

4. Mix up the company’s usual way of doing things.
Departing from the customary routine of meetings and cubicle life can go a long way toward building morale.  These should be regular get-togethers and shape the contours of meetings. For example, during an all-employee meeting day,  each group come up with new ideas.

5. Don’t forget to have fun.
Have fun with playing games , curricular activities, going out of the place. All employee should have monthly play day. The company should offer quarterly “fun” rewards when staffers achieve certain goals, such as hockey games, casino nights, or play days at at amusement parks. Team building should be make possible.

6. Train employees to develop positive attitudes.
The company should train the employees to boost morale by setting up some classes and watching some videos and discussing videos with inspiring themes.

7. Offer time away from the office to do some good.
Another way to build employee morale and camaraderie is through community service. Departments should take on volunteer projects as a group.

For more information, click here

7 Tips for Conquering a Creative Block


A blank page can be an intimidating thing.

Writers, artists, and creators of all kinds struggle with it. Like any project, the beginning is often the most difficult part: We can’t get started, deadline or no. With creative endeavors in particular, we sometimes hide behind the excuse that we’re “waiting for inspiration.”

At that point, creating becomes a matter of discipline. The real challenge to conquering a blank canvas is having the will to diligently concentrate, focus, and commit to physically sitting down to create a thing. Behind the myth of the genius artist is the simple truth that all good writers and artists have some sort of ritual to produce the way they do.

Below are seven ideas for getting over the blank canvas phase. Many of these tips were initially devised for writers, but they can be easily modified for illustrators, designers, or anyone else starting something from scratch, too.

1. Choose a Tool That Inspires You

You know that feeling of staring at a blank Microsoft Word document, just watching the cursor slowly blink? If that image fills you with dread, it’s time to find a new tool. The right set of working tools can make the creative process that much easier—when you really like your toolkit, you look forward to creating even more.

2. Start Early

Little-known fact: You have more willpower early in the day has a chance to set in. That means it’s easier to focus on the important things before life’s distractions take over.

3. Pick a Goal or Focus for the Session

Pick a single, achievable outcome to focus on. This could be an intro paragraph or a whole chapter; a rough sketch or a detailed illustration; a single screen design or an entire user flow. Focus your idea, and follow-through will become more manageable. If inspiration doesn’t hit one day, pull from your spark file and pick a gem from the past to work from.

4. Do Things Backward to Get the Juices Flowing

This tip comes from a creative writing class I took in college: Write the first five things that come to your mind every morning—with your non-dominant hand. You’ll be surprised at the range of thoughts, images, and ideas that come out of this exercise. You may or may not turn those images into something more substantial; the more important part is to warm up those creative muscles and get something down on paper.

5. Observe and Record to Get Something—Anything—on the Page

Watch a conversation unfold in real-time and take note. Observe the world around you and record what you’re seeing and experiencing. Or, copy something that already exists to get started—write someone else’s words or wireframe the work of a designer you admire, and then edit and tweak until you’re warmed up for your own piece.

Sometimes just the act of writing or sketching itself can help warm you up, even if it’s not your own work.

6. Leave a Sentence Unfinished

This tip is less to help you get over your creative block today, and more to help you avoid it tomorrow: When you wrap up for the day, leave your work in a good place, but slightly unfinished before shutting down. That way, you’ll have a place to pick up tomorrow—without once more facing the anxiety of a blank page.

7. If All Else Fails, Do Nothing

Here’s a pro tip from the great writer Raymond Chandler on his writing ritual:

“The important thing is that there should be a space of time, say four hours a day at least, when a professional writer doesn’t do anything else but write. He doesn’t have to write, and if he doesn’t feel like it, he shouldn’t try. He can look out of the window or stand on his head or writhe on the floor. But he is not to do any other positive thing, not read, write letters, glance at magazines, or write checks. Write or nothing.”

If you’re completely stuck on your creative project, don’t work on it, but take Chandler’s advice and don’t allow yourself to do anything else, either. Don’t ruin the time spent not creating by making it about consuming.

Leave that open to inspiration instead. You’ll have something for tomorrow. More information click here

10 ways to be awesome on the Internet


You’ll find tips and tricks everywhere online and some of them are actually very good.

They get overloaded by so much information from so many different places, it becomes hard to process what’s priority. So here’s a list of 10 things you need to remember online, the most important things, all in one place so you’re sure you don’t forget anything!

1.Keep it real

You know that guy who wears sunglasses indoors? That “cool” guy everyone secretly despises? Don’t be that guy. Don’t try to be “cool,” don’t try to be something you’re not or try to talk to a crowd you know nothing about.

2.Be your audience

You have to know them at a level where you can create a perfect picture of who your audience is. You have to be them to know how to approach them, market to them, and not piss them off.

3. Know your industry

Stay updated with the latest news, follow competitors and see what they’re doing and follow anyone your audience seems to be attracted to or talking about.

4.Forget ego

Whether you like it or not, not everyone is going to like you. Accept their criticism, talk to them politely, and understand that they help you become better! Don’t let your ego blind you from being awesome.

5.Be original

Information is everywhere, everyone is sharing their ideas and stories online… it’s really hard to be original. That being said, you don’t have a choice.

6.Make it memorable

Whether it’s content, a product, service or even a method of doing something – make it memorable. Either give it a name or create it in a way people will never forget.

7.Be useful

Solve a problem. Find a problem you can solve and provide a solution. A real solution that works with proven results is obviously ideal.

8.Love what you do

If you’re not in love with what you’re selling, you’ve got a problem. Even more so if you’re running the show – if it’s your business make sure you are head over heels for it because that kind of passion is contagious and people will notice.

 9.Stay updated

The online world is an ever-changing medium of craziness and you have to stay up to date with everything. Sign up to newsletters and magazines, follow top technology companies in the marketing and advertising industry and stay updated with whatever can help you market your product.

10.Be visual

People find it easier to remember images than words, not to mention seeing an image takes a second as opposed to reading a 500-word article. Try to design things, even images in your articles.

For more details,click here

10 ways to increase your website traffic


web traffic

web traffic

Your website is one of the most powerful marketing tools you have in your arsenal. If you can get people onto your website, you have a lot of flexibility in how you handle your marketing funnel, ultimately converting them into a lead. Here are a few tips for increasing web traffic.


guest blog

guest blog

Guest Blog 

Your product has a limited audience, so find a blog that caters to that same audience and get in touch with the editors. If you can post a piece of relevant content on the blog, you’ll be able to include a link back to your website and reach a large audience that has a high chance of being receptive to what you are offering. 




Interact with Communities 

Interact with the communities well where your product are relevant and embed yourself there. These can be online or offline (forums, blogs, clubs, classes). When a good opportunity comes to promote your product, invite other community members to visit your website.

content sharing

content sharing

Sharing content

A lot of the stuff in this list revolves around making content more shareable and then find it interesting enough to share it with their friends, continuing a cycle of sharing. Usually this happens through social media, and it will be your task to initially share content through those channels (Facebook, Twitter, Pinterest, Instagram, etc.) 


Free Stuff 

Set up a temporary promotional campaign in which you give visitors free trials, eBooks, or other freebies. People are afraid of hidden obligations, which sometimes prevents them from exploring new products.



Your title is one of the main assets which will convince people to click on your content. Therefore, it’s important that you craft a title that sounds interesting. A useful article with a boring title won’t get read.


Visual Content 

Images, graphics, slideshows, and videos are all far easier for visitors to consume than raw text. Not everyone enjoys reading, and putting information into a more visual package is an easy way to invite visitors to check it out


Audio Content 

Less popular than visual, but still more popular than text, is content that primarily delivers information through audio. 


SEO Tags 

Tags, metadata, keywords, meta descriptions; proper use of these elements is critical for drawing in new traffic from search engines. Using SEO tags is what ensures people actually find your post.


Ad Campaigns 

Ad campaigns are like any other piece of content. They have to be  with good targeting  keywords, and catchy headlines. The difference is you’ll have a lot more control over who the content is served to, and a wider potential audience. Ad campaigns can very easily be run on search engines and social media sites, and of course there are other paid advertising vectors you can take


Submit Content to Aggregators 

Digg, Reddit, Hacker News, TechMeme, Blogrunner and many other websites out there exist solely to aggregate and deliver content from other, original sources. Submit your content here to reach a wider audience or another great way to increase your website traffic is to stay subscribed to Arera Technologies Blog, or by connecting with our Marketing team who can help businesses improve brand awareness and drive traffic.